It might seem obvious that everyone in Sweden should have equal access to medication. But until recently, this was not the case. SALAR (Swedish Association of Local Authorities and Regions) initiated the project OTiS with the aim of creating a cost effective medication administration on equal terms for the whole country. The goal was for all of Sweden’s 24 county councils to voluntarily join the new collaboration, which would allow them to make informed and quick decisions regarding new, more expensive medicines. Happyli was asked to provide the project with strategic and planning support for communication with the county councils. A video explaining the rather complicated process became a vital tool in this dialogue. Today, all 24 of the county councils are a part of the collaboration, and patients all over the country have access to valuable medicine without unnecessarily long waits.

Every year, 100 women are diagnosed with cervical cancer in Stockholm alone. 30 to 40 of these women do not survive. Stockholm County Council’s campaign “I love me” was aimed at young girls, with the important message that they should do something good for themselves by getting a free vaccination against cervical cancer. The campaign ran for two years and included internal information for health care providers and schools, letters to parents, several subway ad campaigns, a campaign site on 1177.se, social media campaigns, a vaccination tour of the county’s high schools and more. Happyli was responsible for the overall coordination of the whole campaign, as well as the subprojects. Girls who had seen the campaign were more inclined to get vaccinated than those who hadn’t seen it.

Repairing teeth and building brands. At Folkungagatan 49 in Stockholm, dentistry had been practised for 50 years when Akke Kumlien bought Södertandläkarna in 2008. The clinic wanted to profile itself as the best dental implant clinic on the south side of town. While Akke and his colleagues revised the clinic’s business focus, Happyli focused on how the new brand should be perceived by its target group. Södertandläkarnas vision “Strong, healthy teeth. For life” became the main communication concept. Since the beginning of the collaboration, Södertandläkarna has increased sales by almost 100 per cent and has grown from four to nine employees. They often surpass their goal of recruiting 40 new patients per month. Happyli has been the clinic’s communication department, handling everything from strategy and communication planning to the production of presentation material, ad campaigns, site development and event coordination.